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Research papers

Ad avoidance

The problem with the majority of us involved in marketing is that we think or more accurately want to think that everyone likes advertising. This is probably just human nature as we quite naturally need to believe that the thing we have dedicated...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Ivor Hussein
August 1, 1999
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Citation

Hussein, I. (1999a, August 01). Ad avoidance. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/ad-avoidance